Maximising the potential of a CSR report

Background:

Specialists in branding for corporate reporting and communications, has expertise in increasingly important areas such as corporate social responsibility. They had never previously done any PR, but wanted to maximise the potential of their report publication, cementing its reputation as the definitive CSR report on communications.

Activity:

We began a programme of activity around the launch of Directions; flagging up the release of the report several months in advance; emailing a selection of précis of contributed articles from the report and finally sending out copies of the finished report. We targeted the environmental and CSR correspondents of national press as well as publications in the vertical sectors concerned.

Results:

The consultancy was interviewed by The Guardian’s environment correspondent, resulting in a half page piece in the business section of the newspaper. Two articles from Directions were repurposed online at guardian.co.uk. We created coverage in leading environmental and corporate publications. This generated numerous new business leads ensuring a full new business pipeline at a time when many agencies are struggling.