Brand design agency looks to take lead position

Background:

Our mission has been to give the brand design agency that specialises in the not-for-profit sector ownership of the issues surrounding brand and design in this highly-emotive sector.

Activity:

We created a unique event titled ‘Branding – cost or investment?’ held at the RSA. The debate was designed to highlight an area of controversy and bring the arguments to the fore, with the brand design agency marshalling the issues. There were two panels to debate the topic, each consisting of not-for-profit organisations, an industry-body and a branding expert. The event was chaired by leading charity publication Third Sector which also trailed and covered the event. The invited audience of 100 consisted of organisations that the agency would like to work with.

The event was very favourably received, with many in the audience saying they would like it to become a regular forum.

Results:

The agency has gained mastery of the issue and have achieved direct contact with many of their key new business prospects. The agency now dominates any editorial about branding in key sector publications.