Raising the profile of a Worldwide integrated marketing businesses

Background:

One of the world’s largest integrated marketing businesses, but had become a sleeping giant with a fading profile.

Activity:

We developed a hard-hitting media programme, which combined news, profile-building and commentary. This focused on the company’s five key disciplines. With this client we started from scratch, re-introducing them to journalists and beginning a process of building of long-lasting relationships at all levels of seniority on publications. By offering each publication individual exclusives. The integrated marketing businesses was soon seen as understanding the needs of journalists in producing unique copy.

Results:

The result has been a 1000% increase in levels of coverage, with the client substantially outstripping its competitors in terms of quantity and quality of column inches. And we’ve added to their bottom line: “All our new business this year has come through Mandarin's work rather than our new business activity”.